MEET US

Hong Kong-born and raised. Creative partners. Sisters.

CRUZANNE MACALLIGAN

Senior Copywriter

Audio columnist, radio host, and producer for RTHK Radio 3; disability advocate; poet; scriptwriter; and comedian on sabbatical, Cruz cut her teeth writing and creating in the world of publishing, public relations, and advertising.

A little quirky around the edges, Cruz’s unique flavour of creativity is a key ingredient in selling big ideas to business heads, charting clear paths out of content clutter, and connecting like minds. She’s a creative loose cannon, ideas generator, and a marathon writer, who spends most of her days balancing her overactive imagination with good copy common sense.

Listen to Cruzanne on Savvy Earth Savers as she interviews Hong Kong sustainability champions.

ELLIE MACALISTER-SMITH

Senior Copywriter

While sledding down sand dunes in Inner Mongolia, Ellie, then a TV host for a Chinese travel show, probably didn’t see her future copywriting career coming. But at least she was accustomed to being out of her comfort zone.

Bouncing ideas around like bright, brilliant tennis balls, she connects the creative dots and finds lost pieces to project puzzles. Ellie is consumed with the impact and power of words. She runs copy through its paces to ensure it’s up to scratch and leaves no stone unturned when writing, traversing a metaphorical universe to explore the best way to communicate ideas.

Catch Ellie facilitating Roubrick roundtables for thought leaders and early risers.