VERBAL BRANDING

COPYWRITING

BRAND WRITING

THE POETRY & POWER OF GREAT WORDS.

THE POETRY & POWER OF GREAT WORDS. ⋆

TQWC is the award-winning copywriting duo: Ellie Macalister-Smith and Cruzanne Macalligan.
Together, we’ve worked with over 450 brands, earning our stripes as Hong Kong’s leading verbal branding agency.

TQWC is the award-winning copywriting duo: Ellie Macalister-Smith and Cruzanne Macalligan.
Together, we’ve worked with over 450 brands, earning our stripes as Hong Kong’s leading verbal branding agency.


We put the poetry and power of great words into the hearts of brands and businesses. We ask the hard questions, up the ante on engagement, craft that key message, discover your tone of voice, and develop strategies that are ready to roll out.


“Ellie & Cruz have been an absolute joy to partner with over the years. After our first briefing meeting, it was clear that they were exceptionally talented and refreshingly professional."

"I cannot overstate just how much of a relief it has been to find copywriters I can rely on to deliver a brand’s core messaging in a way that is both relevant and enjoyable to read."

OUR SERVICES


WAYS WE CAN WORK TOGETHER

The truth is, absolutely every business could benefit from a copywriter. Our skills help all kinds of organisations avoid clutter and chaos, prioritising the right things in the right way.

Invisible In-house Copywriters

You need humans, but not the headcount. We build on your brand and help you show up in the written world.

Day-to-Day Support

Editorial & Content Strategists

You need to create editorial strategies that align with your brand's marketing goals and objectives.

Monthly or Project Basis

Fractional Head(s)

of Copy


You need to develop your verbal brand, create ready-to-use tone of voice guidelines, or have someone lead your content teams.

Monthly or Project Basis


WHAT WE DO

Brainstorms, project teams, monthly workflows, big one-offs — fold us into your creative batter for out-of-the-box thinking and extra muscle.

We’re the right duo for you if…

You want quality, experience, and seniority without paying big agency fees. You value having people in the mix, knowing that while the robots are onto something, you still need a human in the process.

You care about what you say and how you say it.